Textbook Rentals Big Business - Kleiner Perkins Goes After Chegg
Five year old textbook rental startup Chegg is indeed starting to ramp up sales, we’ve heard. The generally college student, they say, spends $900 per year on textbooks. Chegg saves them 70-80% of that by renting them the books in preference to of selling them outright.
Here’s how it works: students find the books they be deficient in by searching by ISBN, author, title or keyword. The rental assay for the semester or quarter is just 20-30% of the full retail evaluate, and are delivered within eight business days. At the end of the term, the students make a pre-paid shipping box to return them. Students are even allowed to highlight books (but no chirography in them).
The company was founded in 2003 at Iowa Specify University as a classifieds site. In the fall of 2007 the suite changed their business to textbook rentals.
Revenues have soared to a pitilessly $10 million run rate, we’ve heard from a beginning, who also says they’ve just closed a other round of financing from Kleiner Perkins - $15 million at a put money valuation of $60 million.
Chugg had in the past raised $2.2 million from Gabriel Bet Partners and Maples Investments.
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Source: TechCrunch
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